You can also detect specific keywords they've targeted as well as access the relative performance of your domains on both desktop and mobile devices. The domain overview does much more than provide a summation of your competitors' SEO strategies. For those new to SEO slang 'bounce rates' are the percentage of visitors who visit a website then leave without accessing any other pages on the same site. Additionally, 'Traffic Sources Comparison' gives you an overview of digital marketing channels for a bunch of rivals at once. This enables you to drill down to the fine details of how both your and your competitors' sites measure up in terms of average session duration and bounce rates. Traffic analytics helps to identify your competitors' principle sources of web traffics, such as the top referring sites. (this process is sometimes called 'link building'). For instance, you can analyze backlinks from other websites to yours. More crucially, the SEO toolkit allows you to compare the performance of your pages to see how you rank against the competition. You can view detailed keyword analysis reports as well as a summary of any domains you manage. To better understand our technology, how rank trackers find data from Google, and what they are useful for, read our ' What are rank tracking tools and how do they work?' guide.SEMrush SEO toolkit offers a fully comprehensive set of SEO tools. You need one of the top 10 positions in the search results to make sure your website appears on page 1 of a Google search, and since few people click through to page 2, a top 10 position can be crucial for your visibility.

This is the first result after the paid ads, which always appear as the very first result in the search. The top ranking you can get on Google with SEO is the top ranking in the organic search results. By tracking keywords, you can customize your SEO work according to how you rank in search results compared to your competitors. Rank tracking is a process that follows the position of each keyword in search engines (including Google) and keeps an eye on the pages that rank for that keyword. Here's a quick introduction to rank tracking and what it means to track keywords.

Search rank tracking